Most people aren’t conscious of their own mindsets, but the attitudes an entrepreneur brings to a project affect everybody involved. Dan Sullivan and Jeffrey Madoff discuss, with examples, how to...
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Most people go into the marketplace thinking about selling to others, but they don’t think about the situation from the point of view of the consumer. Dan Sullivan and Jeffrey Madoff share the...
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It can be difficult for entrepreneurs to determine how much they should charge for their offering in the marketplace, and many end up charging either too much or too little. Dan Sullivan and Jeff...
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September 21, 2021 • Dan Sullivan and Jeffrey Madoff continue their discussion about what makes for a great brand, and share the ways in which they fail by not being careful.
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September 8, 2021 • Dan Sullivan and Jeffrey Madoff define what a brand is, provide examples of effective branding, and talk about how the art of branding has changed in recent years.
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August 23, 2021 • There are ways of acting and communicating that will always lead to the best results for a project.
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August 9, 2021 • Dan Sullivan and Jeffrey Madoff discuss common traits and motivations among entrepreneurs and how understanding self-interest makes you a better salesperson.
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July 27, 2021 • While it might be true that at a certain point, we simply are who we are, there are things that entrepreneurs can do to make sure they continue creating value..
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July 20, 2021 • What’s bigger and better in the new virtual world? The global lockdown has seen people changing what they do. What was once considered normal is no longer an option.
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