In times of uncertainty, people's spending habits often change, and that can make it difficult for many businesses to keep up. The ones who do manage to survive (or even thrive) focus on helping their clients, not selling their product. In this video, Dan and Shannon explain how to use The D.O.S. Conversation to ensure you stay cash confident, no matter how scary times get. As Shannon says, "If you can't talk about anything but your commodity, then you're probably just a commodity."