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The 4 C's Formula

Have you ever wondered why some people are super-achievers and seem to go from success to success while others never seem to get out of the starting blocks?

In my 40 years of coaching high-achieving entrepreneurs, I’ve noticed that they all go through a process to help them break through to the next level of success. I call this process The 4 C’s Formula.

The 4 C’s Formula is a universal process that can be used by anyone who wants to achieve greater success in any part of their life.


Note: All ebooks by Dan Sullivan are available as paperbacks from our online store. For your copy of The 4 C's Formula, complete with cartoons and a foldout scorecard, visit our store. 

About the Author

Dan Sullivan

Dan Sullivan is the world’s foremost expert on entrepreneurship in action. He is the founder of The Strategic Coach Inc. and creator of The Strategic Coach® Program. Visionary, creative, wise, playful, and generous, he is a true champion of entrepreneurs worldwide.

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