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What Entrepreneurs Need To Do If They’re Feeling Bored

Most people don’t realize it, but the biggest danger you can face as an entrepreneur is boredom, which happens when you become so successful that you’re not excited anymore. In this episode, Dan Sullivan and Shannon Waller discuss the negative decisions and situations that boredom can lead to, and what you should do if you find yourself getting bored.

Here's some of what you'll learn in this episode:

  • How boredom can lead to an entrepreneur giving up their business.
  • What you’re missing out on if you retire.
  • Where you need to go in order to re-ignite your excitement.
  • Common mistakes entrepreneurs make when they’re bored.
  • The symptoms that an entrepreneur has gotten bored.

Show Notes:

Can come back: Some entrepreneurs think that their biggest danger is their business failing, but that’s something you can come back from.

A signal: Retirement is a signal to the universe that you’re getting ready to die.

Not interesting anymore: A lot of people were interesting when they were working, but aren’t once they’ve retired.

Exponentially bigger: When your company collaborates with a completely different kind of business, you’ll get results exponentially bigger than you otherwise could have.

No treading water: Entrepreneurs can go either up or down. There’s no treading water for entrepreneurs.


The Self-Managing Company

Unique Ability: A Beginner's Guide To Unique Ability

The Entrepreneur's Guide To Time Management

The Entrepreneur's Guide To 10x Growth Entrepreneur

Simplifier-Multiplier Collaboration

The 25-Year Framework

Strategic Coach Approach To Lifetime Growth

Total Cash Confidence


"Retirement is a signal to the universe that you are getting ready to die, and sooner or later they'll come and pick up the body. The moment that you retire, the applause stops, all the challenge stops, the deadline stop."
- Dan Sullivan

"When you get bored, there's nothing you can do inside your company that's going to re-ignite the excitement. You have to take your company now as if it's a single unique ability, and go out into the marketplace, and do a collaboration with an entirely different kind of business."
- Dan Sullivan