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A Marriage And A Podcast Have A Lot In Common

Join Dan Sullivan and Gord Vickman as they explore the rapid growth of podcasts and how the most successful shows get things done. Why are so many people turning to them over traditional media? The answer, Dan says, is relationship: The best podcasters know that it’s not about them, it’s about you.

In This Episode:

  • Why podcasts exploded in popularity.
  • Why creating a podcast is no longer just fringe marketing.
  • The importance of building relationships with listeners.
  • A marriage analogy for building a show from a seed.
  • The importance of understanding the listener's needs.
  • A timely transition from broadcast to podcast.


The D.O.S. Conversation “A deceptively simple method for immediately making a powerful connection with any client or prospect, which allows you to create unique value in their life.”

Episode Transcript:
Dan Sullivan: Hi, this is Dan Sullivan and this is the next episode of our podcast series, and I’m here with Gord Vickman, who’s the manager of all podcasts at Strategic Coach. And Gord, before we get into some of the strategies that we use to actually constantly enlarge our multi-series podcast network around the world, why the interest today in podcasts? Because it’s really taken, I think, most people totally by surprise, how big this got so fast.
Gord Vickman: That’s a big and wide question, Dan, but I think there’s a lot of reasons. I mean, some of this is my own opinion and then, the data science and the way that people are looking at these right now, the storytelling aspect of podcasting and how you can wrap a story around your brand and how you can wrap a story around your relationships and the medium is used to build relationships.
A lot of people, I think, thought these would be a flash in the pan and they weren’t going to be around for very long and maybe they would just simply go away, or maybe it would be a trend and it would become a niche thing, but we’ve seen here at Strategic Coach just a really, really impressive—exponential actually—growth in not only the numbers, because the sexy metric is the downloads, but also the impact that the shows are having.
And there’s probably a million reasons why that is, but I just think that they’re incredibly effective tools at building relationships with the people who are interested in what you have to say. And a lot of people are interested in what you have to say, Dan, and what Shannon has to say here and our other associate coaches here at Coach and the tips that you’re giving on the shows, I think people are getting value from it.