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How To Win Big By Doing Less

Gord Vickman and Dan Sullivan discuss Dan’s latest book, 10x Is Easier Than 2x, co-authored by Dr. Ben Hardy. By identifying the changes and breakthroughs that led to your past growth, you can gain the confidence and insight needed to achieve your next jump. Sounds like fun, right? This episode is a must-listen for entrepreneurs and creators looking to build things faster, easier, and cheaper than before.

In This Episode:

  • 10x Is Easier Than 2x is a compilation of concepts that have been tested and proven in The Strategic Coach® Program. Dan says it’s “the best book for getting an overview of all the productivity tricks that we have in Strategic Coach.”
  • How can 10x growth possibly be easier than 2x growth? Dan invites the listener to remember that they’ve already made this leap at least once in their lives.
  • The key to growth is imagining an exponentially—rather than incrementally—bigger future.
  • Dan credits writer Ben Hardy for making these books possible.
  • Reaching that future will require shedding outdated methods and even team members and customers who are no longer a good fit.
  • This trilogy of books, Dan says, is linked by a kind of entrepreneurial logic: the logic of achievement, the logic of progress, and the logic of growth.
  • When you set out to achieve breakthroughs, you have to allow for luck and surprises—and even count on them.
  • Dan’s goal for these books was never about becoming a famous author but about finding new people to talk to who might be interested in The Strategic Coach Program.


 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy

Novelist Mark Dawson

Tucker Max

The Strategic Coach Program

Episode Transcript:
Gord Vickman: Welcome to the next “Podcast Payoffs”. My name is Gord Vickman, here with Dan Sullivan. Dan, the brand new book is available now wherever you buy your books, 10x Is Easier Than 2x. This is your third major market release with Doctor Ben Hardy. You can find that online wherever you buy your books. We’re going to assume that everyone listening to the show knows how to buy a book. So you’ve held it in your hand. I’ve seen you holding it, Dan, and you’re beaming when you hold it because it’s something to be extremely proud of. And this is a concept that’s a little bit older, but it’s been refreshed—does that make sense?—and what are your initial thoughts having been able to hold that book in your hand as a tangible thing, knowing that this is a concept that has been around for a little while, but now it’s in written form and something that you can hold and share with others who may not be familiar with it.
Dan Sullivan: Well, it’s the book that I am proudest of, of all the books that I have written, and the main reason is because I didn’t actually write the book. That’s why I’m proud.
I’m proud of the fact that this is a great book and that my name’s on it—mine’s the first name—but I didn’t actually write the book, so Ben Hardy wrote the book. So I’m very, very happy with it.
But I participated in the book, and the ideas in the book come from ideas that are incredibly well-tested in the Strategic Coach Program, and they’re copyrighted ideas. They’re trademarked ideas. And this is probably the best book for getting an overview of all the productivity tricks that we have in Strategic Coach.