Editing your podcast means you can mess up, fall down, and then try again. Your audience knows this, so they're demanding more value from the time you've been gifted. In this episode, Dan introduces his idea of the TargetCast and explains the most important conversation you're probably not having yet. If your show is off to a slow start, Gord explains why that might be and how to reframe your thinking to fix it. Maybe you just need to fix your wardrobe? After all, we're growing tired of phony things so when the phone starts ringing, you better be there to answer.