Not all heroes wear capes. You might not think of yourself as a hero, but every time you create value for others, you’re benefiting people and making life easier or better for them in some way.

The question is, “Who do you want to be a hero to?” By identifying the key audience you want to create value for, you focus yourself on the most crucial people in your life, helping them to grow their capabilities — and growing your own as well.

Note: All ebooks by Dan Sullivan are available as paperbacks from our online store. For your copy of Who Do You Want To Be A Hero To?, complete with cartoons and a foldout scorecard, visit our store.