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All Things Assistants—Do You Deserve One?

Do you ever wish you had an assistant, but feel like it’s a luxury you can’t afford (or don’t deserve)? For many entrepreneurs, investing in a support person can feel like a selfish and even frivolous expense, but the reality is, a good executive assistant can mean the difference between constant burnout and a thriving entrepreneurial life. It may be one of the easiest relationships to overlook, but it can also be the most transformative—and profitable. In this episode of the Team Success podcast, Shannon Waller and Superpowers partners Steven Neuner and Ryan Cassin talk all things assistants: why you need one, what to look for, and common mistakes to avoid. Listen now to learn more!

Show Notes:

  • Many entrepreneurs feel like they don’t deserve an executive assistant (EA) or that it’s a luxury they can’t afford, but the fact is, you can’t afford not to have one.
  • It’s one of the easiest relationships to overlook, but also one of the most important to the health of your business.
  • We often resist the idea of being supported, but fail to realize that we are stressed (and stressful to be around) when we’re not.
  • Your life and business transform dramatically when you’re freed up to work on your business rather than stuck working inside it.
  • Having a good EA allows you to lean in to your Unique Ability® and gives you the space to focus on being a leader and visionary.
  • It’s also a highly personal and rewarding relationship—they get to know things about you that others don't.
  • There are two types of people: those who’ve had an EA and recognize the value and impact they’ve had on their life and business, and those who haven’t had one and are not only stuck doing work that they hate and aren’t good at, but feel guilty for how poorly they’re performing at those tasks.
  • There needs to be a mindset shift around the work being given to an EA. Just because it’s not work you enjoy doesn’t mean someone else won’t enjoy and excel at it.
  • We often offer the position with the promise of another role "after they've put their time in" when we should be seeking someone who actually wants the role and is excited to grow within it. It’s not a punishment.
  • A good EA will be able to anticipate how you would respond in different situations and take action on your behalf.
  • Productivity will double, triple, or even quadruple when you’re focused on the right tasks.
  • EAs empower everyone to achieve their highest potential.



Unique Ability


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The Impact Filter

Episode Transcript:
Shannon Waller: Hi, Shannon Waller here and welcome to Team Success. I am very excited to launch a brand new six-part series with Steven Neuner and Ryan Cassin of Superpowers HQ about all things assistants. They are experts. They are world class at what they do, and they have a lot of experience. And as we were talking about, we thought this would be a super fun collaboration because we both deeply, deeply care about entrepreneurs and really deeply care about assistants and want to help make that connection even stronger. So here's some of the things that you can look forward to. Episode number one, we talk about how do you know whether or not you need an assistant and whether or not you deserve one? Episode two is what kind of assistant do you need? Virtual EA, basic assistant. We'll go through all of that. We're going to talk about in episode three, the first 90 days, number four, all about how to avoid the pitfalls: what not to do.
I always like when people give me direction about this. Number five is the winning formula, really the success criteria to make sure that you're successful. And then number six is what other high performers are doing, and I love learning from example and what other people are doing really well. So we want to share all this wisdom with you. So, stay tuned for episode one where we talk about how do you know whether or not you really need a Strategic Assistant or, as the conversation in some people's heads is, do I deserve one or not? Stay tuned.

About the Author

Shannon Waller, Entrepreneurial Team Strategist, is a natural collaborator who instinctively saw that a thriving Unique Ability® Team can strengthen their entrepreneur, the business, and themselves. A win-win-win. Go, team, is Shannon’s rallying cry.

Profile Photo of Shannon Waller