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Breaking Down Silos: Improving Collaboration Between Teams

Have you noticed that your teams are becoming siloed, only respecting their own agenda but not appreciating those of other teams? Today, Shannon Waller uses The Front Stage/Back Stage Model® and The Experience Transformer® to break down those silos. Shannon shares a recent experience she had as head of marketing, where she noticed tension between teams and how the teams were working together, and what she did to turn it into a Unique Ability® Teamwork growth opportunity.

Show Notes:

  • In the Front Stage/Back Stage Model, everything the client sees or experiences with your company is your “Front Stage.”
  • The Front Stage is all about the value you create for your clients.
  • Ask your clients what value they find in what you do or how you do it.
  • The Back Stage is about the teamwork required to present the seamless Front Stage.
  • Three elements of Back Stage are needed for an incredible Front Stage experience:
  1.  The people with the right capabilities to create the experience.
  2. The interpersonal teamwork and communication to mesh each person’s strengths and capabilities.
  3. Coordination and organization between different teams.
  • Using The Experience Transformer tool will help everyone appreciate what is working first, which is often appreciation of each other’s talents and results.
  • “The problem is almost never the people. Dan has said this, and I totally agree. What’s the system or the process that we need to improve to make it work?”—Shannon
  • The result of writing down what’s working, what’s not working, and ideas for improving the system is willingness to engage in a higher level of teamwork.
  • Teams functioning in silos can lead to frustration and animosity that can become institutionalized, hindering productivity and growth.
  • How can your teams narrow down to focus on producing quality results rather than working in a constant rush without measuring impact?
  • Start these discussions with a Positive Focus on what’s working so people can feel appreciated and not be immediately defensive.
  • Give teams the big picture “why” behind their tasks to foster their individual creative and problem-solving abilities. At Strategic Coach, we use The Impact Filter.
  • Think in terms of maximizing: you’re taking what is already 80% and working on the next 80% improvement, not throwing everything away and starting over.

Resources: 

The Front Stage/Back Stage Model article: “Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage.”

Unique Ability Teamwork article: “What Are Unique Ability® Teams?”

The Experience Transformer article: “Transforming Experiences Into Multipliers.”

The Checklist Manifesto by Atul Gawande 

Impact Filter PDF download

Episode Transcript:
Shannon Waller: Have you noticed that your teams are becoming kind of siloed, only respecting their own agenda, but not appreciating other people's? Well, stay tuned as we talk about a higher level of Unique Ability Teamwork, not just teamwork amongst individuals, but actually amongst teams. Stay tuned. I think you'll like it.
Hi, Shannon Waller here, and welcome to Team Success. Today, I want to talk about a different aspect of Unique Ability Teamwork, and not one that I've really touched on all that much. We're often very focused on teamwork between individuals, how to look at things, how to appreciate other people's talents and capabilities and missions and goals and visions, how to grow your own.
But today, what I want to talk about is actually teamwork between teams. Well, first of all, I've had my own experience recently, so there's that. There's teamwork and lack of teamwork between teams. But I want to share with you a model that we have in Coach, which is called Front Stage/Back Stage. Incredibly useful framework for really appreciating where your time, energy, and attention goes. So the Front Stage is just like a theater. This is where you create the magic for your clientele, for your audience.
This is where you want them to wonder, how did they do that? And you don't actually usually tell them. So aspects of the Front Stage are creating a unique experience for people. It's your packaging and your branding, like who you are as a company persona. And then your value creation, the difference that you make in other people's lives and their businesses and their futures, and solving their problem, maximizing their opportunity, and reinforcing their strengths.

About the Author

Shannon Waller, Entrepreneurial Team Strategist, is a natural collaborator who instinctively saw that a thriving Unique Ability® Team can strengthen their entrepreneur, the business, and themselves. A win-win-win. Go, team, is Shannon’s rallying cry.

Profile Photo of Shannon Waller