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What Kind Of Assistant Is Best For You? With Steven Neuner And Ryan Cassin

Welcome back to all things assistants! In episode two of this six-part series, Shannon Waller and Superpowers partners Steven Neuner and Ryan Cassin explored why having an assistant is crucial for any entrepreneur looking to improve their productivity, profitability, and overall quality of life. In this episode, they discuss the difference between a virtual assistant, an executive assistant, and a virtual executive assistant, and share a simple formula for deciding which one is a right fit for you and your goals. Listen in to learn more!

Show Notes:

  • It’s important to recognize that not everyone is suited to work with entrepreneurs. They’re very growth-oriented and freedom-driven, and the right assistant is someone who wants to grow with you and can support that freedom.
  • A good assistant should also have a natural desire to be helpful and proactive.
  • Virtual is often better. In-person assistants can quickly become a shared resource or can become a crutch for the entrepreneur to procrastinate.
  • Whether in-person or virtual, your executive assistant (EA) is meant to help you get out of the office so you no longer need to have a physical attachment to an office or space.
  • Regardless of where your EA lives in relation to you, you can still build a system of collaboration and communication.
  • When everything lives in a virtual space, you’re also freed up to do your job, which is building relationships outside of the office.
  • An EA should help with other things as well, not just with work.
  • Your business is just one piece of you, and you may need support with other things like personal projects and even how you plan and execute your Free Days.
  • The difference between a virtual assistant and an executive assistant has nothing to do with in-person versus online.
  • Instead, you can think of an assistant’s function in terms of the 3 Ps:
    Projects: If you have a specific project that needs to be completed, hire an assistant. Sites like Fiverr or Upwork are great for this.
    Processes: This is where virtual assistants shine. They’re not improving or innovating, but rather offering consistent execution on a known, defined, step-by-step process.
    Proactive: This is the definition of an executive assistant, and where you get the most growth and freedom. It’s the highest leverage relationship available to you. In the simplest terms, an EA is a personal integrator for your business and life.
  • More specifically, an EA is someone who knows you, understands you, and anticipates you, which means they have authority to act on your behalf. They should be the leader in the relationship, essentially managing you, even though you’re still the boss.
  • A great EA can also help you maintain and build personal relationships by updating you on what’s happening in your loved ones’ lives and briefing you on important personal details before meeting with someone.
  • Important tip: Find your complement, not your copy. You may get along best with people who think and act like you, but an assistant is there to fill in the gaps. 
  • You have to really know yourself first—what your skills are, how you operate, where your energy goes (and/or should be going).



Unique Ability®


The Gap And The Gain by Dan Sullivan and Ben Hardy

The Kolbe A Index

PRINT®: The Why Of You

The 4 C’s Formula by Dan Sullivan

Entrepreneurial Operating System (EOS)

Episode Transcript:
Shannon Waller: Hi, today I'm back with Ryan Cassin and Steven Neuner of Superpowers HQ, to talk about all things assistants. And I'm so excited because this is such a valuable strategic relationship between you and the person who supports you, but it's just rife with confusion. So today what we're going to do is dive into what kind of assistant do you need, what level of support? And one of the things I really like that Ryan outlines, as you'll hear, is all about projects, process, and how proactive does that person need to be. So stay tuned to learn more. I know you'll love it.
Hi, Shannon Waller here and welcome to Team Success. Today is episode two, which I'm very excited about, with my dear friends Ryan and Steven from Superpowers, and if you want to look them up, it's, and we are talking about all things assistants. And so last time we really talked about the mindset in terms of what to expect, why you would want one, what maybe mental hurdles you might have to get over, and just the incredible asset and usefulness, both for you and how you can actually elevate to be your best self by having that incredible partnership with an executive assistant. So today what we're going to do is dive into the different types of assistants there are, so let's get into some of the nitty-gritty of the difference between a virtual assistant, an executive assistant, virtual executive assistant.
And it's interesting, I was thinking about this getting ready for today and, put it this way, even if you have had an in-person assistant before, they're going to be virtual now, it's just the way it is, if not all the time, then at least some of the time, if only because you're so darn mobile, because we're all over the place, we're at conferences and all the rest of it. So the whole virtual thing I think is actually kind of funny because we pretty much all are now, so I think that's a fun thing to talk about. But I do think that communication changes, so I think we can get a few nuances into that. And then also kind of who you need to be and how you need to be, be a great person to work with and to, as I talked about last time, earn the support and be that great person that someone else wants to contribute their awesome talents to. Anything else? No, I've sort of jumped, I don't want to steamroll this.
So Ryan and Steven, just talk about a little bit for you, just to introduce Superpowers, we didn't even do that a lot last time. So tell me a little bit more about Superpowers and your reason for being, Ryan?

About the Author

Shannon Waller, Entrepreneurial Team Strategist, is a natural collaborator who instinctively saw that a thriving Unique Ability® Team can strengthen their entrepreneur, the business, and themselves. A win-win-win. Go, team, is Shannon’s rallying cry.

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