“The happiest people discover their own nature and match their life to it.” Ray Dalio
You are the energy you put out into the world.
At Strategic Coach, we believe who you attract to work with or for you says everything about your business. Your business culture is more important than ever, and it’s crucial to create an environment that draws in the right people.
In celebration of entrepreneurs who continue to invest in themselves and their teams, we’re sharing the top seven values involved in building a healthy office culture.
Use these strategies to attract both your dream clients and dream team members:
Acknowledgment is important—and so is how you give it. Part of your role as an effective leader is to help grow and elevate your team members and to give direction about how they can improve.
When you reinforce positive behavior, it lets your team know what they’re doing right and encourages them to repeat it. It also makes it easier to course-correct later.
Consider how often you take the time to slow down and pay attention to what’s going on around you and to other people’s contributions. Your focus doesn’t need to revolve around what’s next on your to-do list.
Be transparent. Don’t make your team guess when it comes to the future of the business or your frame of mind. Your team counts on you for confidence, excitement, and stability.
Celebrating their teamwork and efforts, and highlighting the effects of it, results in a better environment for everyone.
Your habits inform your business. Incorporating small habits like The Positive Focus—a practice where you take time to appreciate personal and professional progress—helps mitigate the effects of all the information and “stuff” we’re faced with every day.
If you’re finding it hard to stay present, make time for both yourself and your team to reflect on and appreciate how far you’ve come.
For more coaching on getting clear about your role and your team’s roles and how that can lead to greater satisfaction, motivation, and productivity, get your copy of The Strategic Coach® Approach to Leadership vs. Management.
Team members are your best investment. Building a solid entrepreneurial team requires mutual respect and acknowledgment of achievements.
Your team is the future of your company. Keep this top of mind. When we invest in people, they grow, they learn, and we maximize their skills, talents, and results. If team members believe you see them as a cost, they’re less likely to go the extra mile for you.
Make sure everyone knows your “why.” Give your team members confidence, clarity, and a language they can use to communicate your purpose. This will support them in making sales and solving problems, and will always leverage you.
In today’s world, people aren’t just buying a “what” or a “how.” They’re deeply invested in your why. They want to know the people behind the business.
Practice being grateful. When you’re in a state of appreciation, whatever you’re appreciating, you increase its value.
This is one of the most powerful and energetic places to operate from. It has the ability to transform relationships and communication, and will affect what you believe is possible.
Value contribution over status. It doesn’t matter where you are in your business—whether you were hired last week or have been running the place for 25 years—it’s vital to stay focused on the goal of contributing. Celebrating your team and your purpose is a good way to do this.
It’s a skill that, once cultivated, is useful and admirable in any situation.
The video below was created to thank the Strategic Coach team for their hard work; show them the real, tangible results of their efforts; and inspire them to even greater heights in the coming quarter.
“The real competitive advantage in any business is one word only, which is ‘people.’” Kamil Toume
As the modern workplace continues to evolve, it’s important to be intentional about building and maintaining a strong, unified business culture. Not only will it allow you to stay competitive, it adds to your brand identity and customer loyalty.