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Let’s Get One Thing Clear – Unique Ability


I’m passionate about clarity—almost annoyingly so if you ask those around me! I’m pretty sure I’m not the only one, right?

We want clarity for ourselves, which means we need it from others. For me, I want it from my teammates as well as from Dan Sullivan and Babs Smith, the entrepreneurs who have a big, exciting entrepreneurial vision and lead our company. I want it from my husband, family members, neighbors, and friends. In turn, I do my absolute best to provide it to others at every junction.

What exactly does clarity mean?

Since Unique Ability is my main gig, let’s look at Unique Ability clarity for starters. When asked, “What’s your Unique Ability?” most people stutter and stumble, look at you wide-eyed, and say something like, “I’m in sales,” or, “I’m in real estate.” While those might be industries they work in or activities they do that use their Unique Ability, they don’t describe the talents that make them unique in the world combined with the passion that drives them.

Unique Ability clarity gives you a framework for every decision you make in life, from what activities to do (or not do), what audiences you can best create value for, what kind of team you need around you, what environment best suits you, and what relationships will mesh with your way of doing things. It puts boundaries around your “playground” where you’ll create the most value while having the most fun. It keeps the good stuff in and the bad stuff out.

Let’s get one thing clear — Unique Ability®.

Why is it such a good idea to be 100% clear on your Unique Ability?

At the core, it all goes back to autonomy—being in charge of your own life. Dan Sullivan has always said, “If you don’t take charge of your future, others will.” As a successful entrepreneur or entrepreneurial team member, you’re a smart, talented, and incredibly useful person. People want to use you, in a good way. Your Unique Ability is your greatest source of energy, passion, value creation, and satisfaction. The clearer you are, the better the chance of your being used by the “right” people, doing the “right” activities, for the reasons that really jazz you. Presto, life is better, just like that. The more you figure that out, the better it continues to get.

What happens when you’re not clear?

When you’re fuzzy about your Unique Ability, it’s frighteningly easily to be pulled in a million directions. You go down one road, get frustrated, get pulled down another and make a mess, do things out of obligation, and feel trapped. You can probably even feel the energy being sapped from your body as you read this. If it goes on too long, you wonder what’s wrong with you, and you may even start to lose interest in your business or job because you can’t even remember what you loved about it in the first place.

Are you motivated to get clear?

Take a small step. Do your Kolbe A profile and learn more about your natural striving instincts. Do your StrengthsFinder profile (StrengthsFinder 2.0 by Tom Rath) and learn your Top 5 Strengths. Send out a letter to ten people in your life asking them what they count on you for—your unique talents and skills. Read our book, Unique Ability®: Creating The Life You Want and follow our process. It takes some thinking and digging, but it really is possible to sum up your Unique Ability in one sentence.

Hopefully, the next time you’re asked if you’re clear on your Unique Ability, you’ll pull a Jack Nicholson from A Few Good Men and smugly reply, “Crystal.”

Share your questions about gaining Unique Ability clarity with us in the comments!

About the Author

Julia Waller is all about uncovering people’s passions and talents, allowing them to be not only who they truly are, but to be their “best self.” She’s an invaluable resource for our clients and our team.

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