Nothing helps people get behind an idea more than coming up with a good name for it. You don’t even have to get there first; if you’re the one who creates a verbal bridge, a framework for thinking about something, you become the trusted go-to authority on the subject.
A participant in the Strategic Coach® Program recently thanked us for the precision of the language we use in our workshops. Language is important to us because it’s what makes an idea recognizable and workable.
Entrepreneurs always laugh when Dan jokes about some aspect of entrepreneurial life: “Aha, I’ve had that thought. I didn’t realize anyone else knew about that.” It gives us the confidence that somebody else understands our experience and might just have the solution we want.
What do your clients look to you as the authority on? Does it have a name? Tell us in the comments!