Skip to main content

The One Book You Need If You’re An Entrepreneur: StrengthsFinder 2.0


As an entrepreneur, you face a lot of unique challenges. What’s the best use of your time? Do you have a reliable, trustworthy team around you? And what aspects of your business is it helping or harming you to be a part of?

One of the most efficient ways to start solving these problems is to ask: How well do you know yourself?

Having a clear picture of who you are and your biggest strengths and weaknesses is one of the most strategic approaches to addressing the complexities in your business.

The book to help you get there: StrengthsFinder 2.0

If you don’t already have a copy of StrengthsFinder 2.0, pick one up. This is a resource every entrepreneur needs on hand. The book features 34 different talent themes based on 40 years of research by Donald O. Clifton, the father of strengths-based psychology.

It’s one of the most compelling looks at how we individually show up in the world and appeals to the unique composition in all of us. Plus, it’s engaging to read about yourself in a way that really resonates with you.

How it works.

Each book comes with a link and access code to an online talent assessment. Complete this and you’ll be introduced to your own, unique combination of strengths—offering insight into the ways you naturally strive.

You have 20 seconds to respond to each question in the profile as a way to identify your most intense natural responses. You can also go directly to the online assessment here.

After you’ve received your results, you can dive into learning about what your talents look and sound like through descriptions and stories.

Why it’s important for entrepreneurs.

There’s never a situation where it isn’t beneficial to know how you strive. And more importantly, we exist in a society that tells us, you can do anything you put your mind to. The result is that a lot of us don’t know what we’re truly gifted at, and we spend a lot of time trying to improve on things we’re not great at.

According to Gallup, we have greater potential for success in specific areas, and the key to human development is building on who we already are. StrengthsFinder 2.0 helps you discover what you naturally do best so you can further develop those talents.

It offers insight on how to live a more authentic life, improves your self-awareness, and gives you the language to communicate your strengths with those around you. It’s the baseline for designing your business, and your life, around what you do best for greater success and satisfaction.

Why it’s important for teams.

The best teams are those that are well-rounded, operate with trust, and are comfortable discussing their strengths and weaknesses in order to get the best results.

Be a great leader and maximize what your team members do best by using StrengthsFinder 2.0. Give them the language and knowledge to better understand how they fit into the future of your company because it’s stressful working with people who don’t understand you. And everyone wants to be in a role that suits them and working with teammates who get them.

When you break down the limitations of roles, people have the opportunity to step up and show their strengths because there’s a freedom and an openness in this approach to teamwork. Make StrengthsFinder 2.0 part of your organization to get the best out of your team and your business.

“The best investments are the ones we make in ourselves.”
Click To Tweet

How we use it.

At Strategic Coach, one of the first things we ask of new team members is that they learn more about themselves. We want people to feel confident and efficient in their day-to-day roles; we’re not interested in forcing people to operate outside of their strengths, as there’s likely someone who’s much more capable of getting that same task done in less time and probably to a better standard.

The best investments are the ones we make in ourselves. Take the opportunity to learn as much about yourself as possible.

Order Unique Ability 2.0: Discovery at the Strategic Coach Knowledge Products Store.UNIQUE ABILITY® 2.0: DISCOVERY

We all have a Unique Ability®—the way you create ever-evolving value in the world—but can you define yours?