Tip Of The Week:
Commodity-based companies may have initial growth, but will level off.
Choose to be an Intellectual Capital Company.
If you’ve got a breakthrough idea, some people will love it, some will resist it, and eventually someone will reverse-engineer it to make a cheaper copy. You can have a Value Creation Monopoly, though, if you’ve got exclusive ownership of a process rather than a product.
You can sell products and services inside your process—probably more of them—but the real value lies in your ability to help others think, decide, and act confidently in some aspect of life.
What extra value do your clients come specifically to you for? Tell us in the comments!
Differentiate your business — how to develop and package your unique value and charge for your wisdom.