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Growing 10x: Business Coach Dan Sullivan's Advice For Successful Entrepreneurs

Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.

In this episode of the Multiplier Mindset Podcast, business coach Dan Sullivan reveals the secrets to achieving 10x business growth as an entrepreneur. Learn how to simplify your approach, eliminate unprofitable activities, and attract big clients by setting conscious goals and focusing on your Unique Ability. You too can increase your income, enjoy more personal freedom, and achieve greater business growth.

Here's some of what you'll learn in this episode:

  • How to achieve 10x growth as an entrepreneur by focusing on four freedoms: time, money, purpose, and relationship.
  • The structure and process of 10x thinking and how it differs from 2x growth.
  • How to simplify your approach and eliminate unprofitable activities.
  • The importance of setting conscious goals and eliminating unnecessary deadlines.

Show Notes:

  • It's vital to your success to focus on your Unique Ability and find others who are better to handle tasks outside of it. This allows entrepreneurs to achieve greater success and personal freedom.
  • Setting conscious goals and eliminating unnecessary deadlines is a powerful way to simplify your approach and attract big clients.
  • Focus on setting lifetime goals and continually improving, rather than retiring. This requires a lifetime commitment to being an entrepreneur.
  • Strategic Coach has grown 250 times larger by staying within its Unique Ability, using its philosophy to help thousands of entrepreneurs achieve greater success and happiness in both their personal and professional lives.


The 80% Approach

Unique Ability

Episode Transcript:
Dan Sullivan: Hi, this is Dan Sullivan. I’d like to welcome you to the Multiplier Mindset Podcast.
First of all, what prompted this thought is that I personally coached over the last 49 years, roughly 7,000 very successful, very talented, very ambitious entrepreneurs, and all of them have done ten times once, twice, three times, four times, but it’s sort of instinctive on their part. And what I’ve noticed from all that, there’s actually a structure to ten times. So I’ve captured the entire structure of how one goes ten times as an entrepreneur and just laid it out as a unique process with a lot of other considerations.
It’s a real pleasure. After almost half a century of coaching entrepreneurs, almost all of them have done it numerous times. And so I just want to show what the structure and process looks like.
It’s actually easier to go ten times than it is to do two times for three reasons. One is that it’s a lot more exciting. Going two times, you’re kind of rearranging the furniture and you’re making little nips here and little tucks here. The other thing is that your team isn’t really all that excited about it. So that’s one reason.
The second one is that it’s more of a fresh start because if you’re doing two times, you’re trying to drag about 80% of the past into the future, where when it’s ten times, you’ve got to say, “Well, I can’t do that with 80% of what I’m doing. I can take 20%.” So there’s the 80/20 rule right off the bat. A lot of stuff that you’re doing, the 80% of it isn’t profitable, number two. And it’s not even effective anymore. It was effective at one time, but you just continue to do it by habit. Whereas 20%, you got to say, “Well, I got to really look at this differently.” And one of the things you have to look differently is “Who am I getting my money from? Which team members are best? And what should I be doing that’s just the most important activity?” So everything gets really simplified with the ten times thinking.