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Helping Entrepreneurs Achieve Business Growth, with Adrienne Duffy

Adrienne Duffy owns Big Futures Inc., a company that uses a unique program to help privately owned organizations scale. With Big Futures, organizations go to the next level in their goals, and leaders go to the next level within themselves. In this episode, Adrienne speaks with fellow business coach Dan Sullivan about being an entrepreneur helping other entrepreneurs achieve business growth.

Here's some of what you'll learn in this episode:

  • How Adrienne learned she loved helping people transform and realize a bigger future.
  • The process that sets Adrienne’s company apart from the competition.
  • How Adrienne’s previous industry was limiting her ability to help people.
  • The steps Adrienne took to transform a period of personal adversity.
  • The impact that the Strategic Coach® Program has had on Adrienne’s mindset.

Show Notes:

Deeply listening to your clients allows you to see the kind of value you need to create.

Transformations can come from opportunities to innovate.

Achieving an important goal might require you to put boundaries on your time.

All obstacles are opportunities to learn, grow, and transform.

To an extent, you have to stop spending your time on people with small futures, and seek out individuals with big futures.

When you go for a bigger check, everything about your company changes.

If you feel stuck where you are as an entrepreneur, double the size of your biggest check.

When you scale, be prepared to handle volatility and change.

In terms of clients, a company should never put all their eggs in one basket.

Something that was once a solution might become adversity that you have to transform.


The Largest Check

Unique Ability®

Episode Transcript:
Dan Sullivan: Hi, this is Dan Sullivan. I'd like to welcome you to the Multiplier Mindset podcast. Today's Free Zone Frontier transformation story is a great hero in the Strategic Coach community, and that's Adrienne Duffy. But I remember the very first summer when she was just becoming a coach, she also had Clara, her daughter, and Adrienne fell sick, and she was in the hospital—running a business, but in the hospital for four months during the summer. She remembered her Coach tools and she said, "Okay, I'm in a real tight situation here. I'm in a real pickle. What Coach tool gets me out of this?"
Adrienne said, "The only thing that's going to get us out of this and allow me to rest and recuperate and rejuvenate and get back is The Largest Cheque concept, and that is that we have to, to a certain extent, not be spending our time on small cheques with people who don't have big futures, and we have to go to individuals with really big futures who are willing to write really big cheques. This has to be the way that we do it from now on because we have a third member of the family now, and we want to grow our business and I've got to get back on my feet."
Well, what's really interesting out of this is, the experience was so powerful that Big Future became the name of their company. And they do very, very high level business, high level consulting, coaching, strategic design for really big cheque-writing companies. It's been one success after another as we've known Adrienne, and we know Adrienne as well as we know anyone who's an actual participant in the Strategic Coach.