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Why You Need To Choose: Commoditized Transaction Or Transformational Experience

Are you in the business of transactions or transformations? It's crucial to understand the difference between the two — and where your business stands — so you don't fall into the chasm in between.

About the Author

Dan Sullivan is the world’s foremost expert on entrepreneurship in action. He is the founder of The Strategic Coach Inc. and creator of The Strategic Coach® Program. Visionary, creative, wise, playful, and generous, he is a true champion of entrepreneurs worldwide.

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