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Designed to help you clarify and communicate your expectations to team members, the 4x4 is a valuable tool for any entrepreneur looking to work more effectively with others and set their team members up for success. By clearly articulating what both excellent and poor performance looks like, team members can feel confident and free to use their unique skills to execute your vision in their own way. This not only gives them space for creativity, it prevents them from wasting energy trying to guess what you’re looking for.