What you pay attention to matters. Learn how one shift in focus helps you create more value for your clients. It’s easy to get caught up in worrying about what everyone else is doing, but it just isn’t productive. As Strategic Coach founder Dan Sullivan explains, if you’re paying attention to your competitors, you’re not paying attention to your customers, and they’re the ones who matter. But if you shift your focus to having great conversations with your clients—ones that help you uncover and solve their problems—you simply won’t have the energy to worry about anyone else. You’ll be too busy making your clients happy.