Casting Not Hiring

There’s no business like ... your business!

Your entrepreneurial organization is less like the corporate world and more like the high-energy world of the theater: Your best performance happens when you team up with creative partners who bring all of their personality and talents to work.

So why follow the dull corporate model of hiring to fill jobs? You’re casting for exciting roles!

The “4 x 4” thinking tool included in this book will help you cast unique company members and show them how to succeed, how to stay out of trouble, and how to delight you and your audiences.

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