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Dream Big, Start Small To Achieve Unlimited Business Growth, with Andreas Wilhelmsson

Andreas Wilhelmsson started his first company when he was 17. As a young entrepreneur, he approached the largest supermarket chain in Sweden, where he lives, and asked what it would take to become their main supplier of produce. Now, at the age of 33, he grows healthy greens in a way that lets him provide sustainable food year-round. In this episode, Andreas shares what it’s taken to find his business success—including his growth mindset and his evolving entrepreneur motivation—and lessons he’s learned along the way.

Here's some of what you'll learn in this episode:

  • The two passions that led to Andreas’s current company.
  • His advice for anyone looking to embark on an entrepreneurial career path.
  • How a success streak can put an entrepreneur in danger.
  • Why Andreas joined The Strategic Coach® Program.
  • Why he’s taken himself out of the day-to-day management of his company.

Show Notes:

Teenagers can’t even imagine a 25-year goal, but they can still dare to dream big.

Do something small every day that will get you closer to your big goal.

Don’t start with marketing. Start by going out and selling to the customer.

If you’re too stuck in your own mindset, you won’t dare to ask for help.

If you can’t figure out a solution, ask someone who’s done it before, and do what they did.

To fill challenging roles, you need to find people who enjoy those challenges.

If you challenge people, that can provide inspiration and energy.

Sharing your challenges is the way you grow.

The more time you take completely off work, the more you’re rejuvenated.

In general, people underestimate how much you get done when you’re doing the work you’re meant to do.


The Self-Managing Company by Dan Sullivan

Unique Ability®

The Entrepreneur’s Guide To Time Management

Thinking About Your Thinking by Dan Sullivan

Episode Transcript:
Dan Sullivan: Hi, this is Dan Sullivan. I'd like to welcome you to the Multiplier Mindset Podcast. It's a real pleasure today on Multiplier Mindset, and this is with Andreas Wilhelmsson. Andreas lives in Stockholm, in Sweden. I first met him in person. I was at Abundance 360, the collaborative conference that we have every year with Peter Diamandis. Andreas had to come over to California for that talk. If you wanted the perfect entrepreneur for Strategic Coach and you could get him in a vending machine, it would almost be like Andreas.
He's just got everything going for him. One of the things I just noticed is that he was a full-fledged entrepreneur when he was 18. And three points that really stuck out for me for what Andreas had to share. One was he started his business model for his present business by going out and finding the biggest possible check writer, which was the number one supermarket chain in Sweden. He said, "What does it take to be number one supplier to you?" At that point, his business considered of work that he was doing in a garage.
This is so refreshing to me because so many people come up with an idea and then they think about how they're going to impose the idea on the world. What he does, he went out and said, "Who writes checks for big new ideas?" And he says, "Now all I have to do is check all the boxes and I'll have my biggest check writer." And he does. People get this idea and then they want the world to accept their idea. He went out and said, "What will people write a big check for that matches up with what I want to do?" Which is the quick place to start all creativity and innovation.
The world of food is really transforming because health and fitness has become a very, very big topic. People know that there's a lot of food that you're getting in supermarkets and other places that it doesn't help you at all from a health standpoint. Every time you're eating this food, you're actually shortening your life. Andreas has gone right to the center of this, and he's just zeroed in on plants.