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The Changing Tides Of A Growth Mindset And A Global Transformation, with Stuart Green

As a child, Stuart Green was obsessed with what went on under the water. The UK entrepreneur became educated in fisheries, including by immersing himself in various coastal communities. He came to realize that the whole system wasn’t working very well, so he’s spent the past 25 years seeking solutions to the problem. In this episode, Stuart explains the fishing problems the world has and the entrepreneur ideas and mindset he’s using to find solutions.

Here's some of what you'll learn in this episode:

  • The business complexities that Stuart’s company simplifies for clients.
  • How the fishing business is about balancing social progress with economics.
  • The importance of understanding what drives your audience and your stakeholders.
  • How Stuart came to understand what the business is really about.

Show Notes:

Earth isn’t really a planet; it’s a planet ocean.

Most people underestimate the GDP of the world’s oceans.

The GDP of oceans is about $3.1 trillion per annum, which is about 3% of the world’s GDP.

Almost half the people on the planet depend on the oceans for their livelihood.

15% of global protein comes from fish.

Humans need to be incentivized to stop taking the oceans for granted.

Several types of small-scale fishers are always overlooked and rarely given voice.

If you have a grand vision but no metrics, you won’t know where you’re going.

Initiatives created without consulting the community won’t fit.

The real art in a solution is making it appropriate to local needs.

You can take problems and turn them into solutions.


Your Life As A Strategy Circle by Dan Sullivan

Deep D.O.S. Innovation by Dan Sullivan

Episode Transcript:
Dan Sullivan: Hi. This is Dan Sullivan, and I'd like to welcome you to the Multiplier Mindset Podcast. Very, very fascinating entrepreneur in Strategic Coach, Stuart Green, who comes from UK, and we have so many interesting entrepreneurs in the Program who are doing such interesting things. And it was a pleasure to get our interview from Stuart because he's in something that I haven't seen before in my almost 50 years of being an entrepreneurial coach, and that is that he's helping fishing villages all over the world. He's got two models that are Coach models that I can relate to his approach, and one of them is The Strategy Circle, which is our very first thinking tool, 1982. So it's into its fifth decade of doing Strategy Circles. And it was created because I began to see that almost all entrepreneurs follow a particular model for themselves just in how they put their own company together, but how they help their clients.
And they get their clients to establish a vision. So, pick a time in the future, could be a year, could be... I like three years for big projects. And you identify exactly what the practical results are. And then once you have the practical results, you put a date on it. And then you drop back and you say, "Now, what are all the obstacles that we're experiencing right now that prevent us from getting there?" And then you take each of the obstacles and you say, "Now, how do we turn this obstacle to transform it? How do we actually transform it into the action that's actually going to bring about the vision?"
And if you look at Strategic Coach and how we've grown, we've created hundreds of other thinking tools. But all of them start with basically the Vision, Opposition, Transformation, Action model. We call it VOTA. And it's the growth formula, it's the creative formula for creating all the tools in Strategic Coach.
Stuart Green: My name's Stuart Green. I'm a marine scientist who has realized that it's not about the science, it's about people. Grew up in the UK, very privileged upbringing, finished my education in fisheries. I was always obsessed with fishing as a child, so I always loved to understand what's going on under the water. After I finished university, I spent a lot of time working in the industry. And I found out that, in some countries of the world, they used dynamite to fish for a living. And I could not get my head around that problem.