From time to time, we tap into a deep well of wisdom by inviting Strategic Coach clients to share their secrets to success. This post is from Joe Polish, legendary marketer, founder of Genius Network, co-founder of ILoveMarketing.com, and creator of 10xTalk.com. Joe is a valued advocate of Strategic Coach and the power of Unique Ability.
If there’s one skill to master that allows you to make more money doing what you love, it’s Unique Ability. Unique Ability is a concept developed by one of my best friends, Dan Sullivan, the founder of Strategic Coach. Dan has done more to help guide my thinking, actions, and confidence in the areas of value creation than anyone else on the planet.
The secret to being successful doing what you love.
Put simply, your Unique Ability is the set of natural talents you’re already amazing at, that give you energy, and that you love doing. When you spend more and more time working in your Unique Ability, you’ll start to see that’s where growth and money lie.
Then, the idea is to hire other people with Unique Abilities that support your own. You want to hire people with the behaviors and skills you’re weak at. If you spend your time doing things that aren’t within your skill set and Unique Ability, it’s like ripping up money and throwing it away.
People say, “Well, I can’t hire anyone because ______.” Yet, it’s hiring people to support your Unique Ability that allows you to do what you do best.
Your Unique Ability is where growth and money lie.
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Investment, not cost.
All of this is an investment, not a cost. Those who don’t get anything out of collaborating with team members look at everything as a cost. If you’re thinking about how much something costs, you’re trying to measure what you’re getting out of it. Instead, when you look at things as an investment, you’ll be thinking about how to enhance and improve everything you do.
The development of your Unique Ability will never cost you anything; it saves you money, it makes you money, and it saves you time.
Everything aligned with who you truly are.
When you aren’t living in your Unique Ability, life is hard.
When you’re mentally doing something that’s incongruent with what you like and out of alignment with what you do and who you are, it drains the life out of you. It takes enormous amounts of energy to live incongruently with who you are. The same is true when you try to adopt someone else’s methodology or system. If it’s not something that aligns with you, it can put you into a negative place.
On the other hand, when you’re living in your Unique Ability, you become more generous and more confident, and you’re much, much happier. You create value for others and for yourself. You create win-win situations.
Figure out where your energy comes from and how it’s sustained. Within that is your Unique Ability. When you live from that place, you’ll not only make a lot more money doing what you love, you’ll have a sense of satisfaction about every part of your work and life.