The Importance Of Intangible Assets, with Keegan Caldwell

In this constantly changing political and economic landscape, entrepreneurs can benefit greatly from knowing about intellectual property. In this episode, Dan Sullivan and Steve Krein continue their discussion with Keegan Caldwell, founder of one of the fastest-growing IP firms in the world, about what entrepreneurs should know when it comes to IP. 

Show Notes:

High morale: If you have high morale at your workplace, you can do much better work for clients and have it be a much more enjoyable experience.

Innovation and growth: Changes in external factors can drive your innovation and growth.

Holds its value: Whether it’s an economic peak or valley, intellectual property holds its value.

Failing to adapt: Companies that are used to being at the top can get in trouble by failing to adapt.

Not easy to find: While there is enough venture capital out there, it isn’t always easy to find the right fit for a company.

Get competing offers: If you can leverage IP to gain more interest, you can get competing offers.

Doesn’t motivate: A convincing argument from someone might negate all your arguments without actually motivating you.

Without creating value: There are companies that are well aware of their IP without knowing all the ways they can create value from it.

Patentable subject matter: There can be patentable subject matter even in areas where you traditionally wouldn’t think there would be.

A design feature: IP is actually a design feature of creating something new.

Resources:

Who Not How by Dan Sullivan and Ben Hardy

Deep D.O.S. Innovation by Dan Sullivan

The Great Crossover by Dan Sullivan