Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth.

This also gives you a repeatable way to gain insight into what matters most to your clients and prospects, and cultivate a growth-focused relationship with them. By having a “D.O.S. Conversation” with your clients that illuminates their personal dangers, opportunities, and strengths, you make yourself an invaluable part of their future — and make your product-focused competitors seem irrelevant.

Note: All ebooks by Dan Sullivan are available as paperbacks from our online stores. For your copy of Deep D.O.S. Innovation, complete with cartoons and a foldout scorecard, visit our store.