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Deep D.O.S. Innovation

Create unique value for your clients by helping them transform their dangers, opportunities, and strengths.

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Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth.

This also gives you a repeatable way to gain insight into what matters most to your clients and prospects, and cultivate a growth-focused relationship with them. By having a “D.O.S. Conversation” with your clients that illuminates their personal dangers, opportunities, and strengths, you make yourself an invaluable part of their future — and make your product-focused competitors seem irrelevant.


Note: All ebooks by Dan Sullivan are available as paperbacks from our online stores. For your copy of Deep D.O.S. Innovation, complete with cartoons and a foldout scorecard, visit our store

About the Author

Dan Sullivan is the world’s foremost expert on entrepreneurship in action. He is the founder of The Strategic Coach Inc. and creator of The Strategic Coach® Program. Visionary, creative, wise, playful, and generous, he is a true champion of entrepreneurs worldwide.

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