The 4 C's Formula

In The 4 C’s Formula, Dan Sullivan shares his simple and universal process for achieving bigger and better goals and always making your future bigger than your past.

Through the 4 C’s—Commitment, Courage, Capability, and Confidence—you can create 10x breakthroughs and avoid the traps of complacency and courage-avoidance that many successful entrepreneurs fall into. Take your business and life to the next level with this model for consistent entrepreneurial growth.