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10x Is Easier Than 2x


Dan Sullivan’s advice for entrepreneurs is to aim for a 10x bigger future. When you set your sights on the goal of a 10x bigger future, something immediately happens to:

  • your thinking
  • your innovation
  • your decision-making
  • your communication
  • your action

Incremental goals like 2x, he says, simply don’t engage people the same way intellectually or emotionally.

How do you make 10x happen? Discover the secrets to 10x growth in Dan Sullivan’s book 10x Is Easier Than 2x. Learn how visionary entrepreneurs leverage the Multiplier Mindset to achieve exponential results.