How To Create Multipliers

Dan Sullivan
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Anyone who wants to create multipliers can do so. What it takes is a mindset that seeks out the multipliers in every situation.

Here’s an example: You have a repetitive task to do, some of which you like doing and some of which you don’t. Now, most of us have been taught that we have to put up with things in life we don’t like doing. But that’s just the opposite of the Multiplier Mindset.

You can never become a creator of multipliers for yourself and others if you’re constantly having to put up with work you don’t like. Why? Because you won’t get any energy from the part of the task you do like if you’re always bogged down by the parts you don’t.

Do more of what you like, less of what you don’t.

A person with the Multiplier Mindset approaches things completely differently: You go through all of your tasks and write down everything you do like. That’s one category. Then everything else you have to do that you don’t like goes in another category.

The strategy now is to keep increasing the amount of time you spend on the first category while eliminating all of your time spent on the second.

How do you eliminate those secondary activities from your day?

In almost any work situation, you’ll have people working alongside you who like and dislike different tasks than you. See where you can trade off with someone else so that each of you ends up doing more of what you like and less of what you don’t.

Then expand the trading system to a third person, and keep expanding it until everyone is doing the maximum of what they like and the minimum of what they don’t.

As you do this, you’re creating powerful multipliers in your life and in everyone else’s.

Imagine not having to do the things you don’t like.

What are some things that, if you did less of them, would free up energy for you to do more of what you want? Tell us in the comments.