Why You Should Do What You Love In Life And Business

Dan Sullivan
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Like most entrepreneurs, you can probably instantly say what activities you find irritating or just okay and would like to be freed up from. But when it comes to things you find irritating, the input is coming from outside you—it's an activity that's outside of you, a situation that's outside of you, a relationship that's outside of you. So, to a certain extent, the world is doing the work for you. In other words, it's irritating you and it's not giving you stimulation that's anything better than okay. You want freedom from these activities.

But generally, at least when it comes to okay activities, entrepreneurs will put up with the irritation and frustration and boredom. This is because they need another freedom—freedom to.

Focusing on what’s fascinating and motivating.

In order to really motivate yourself to get freed up from activities you don’t enjoy, you have to know what you’re being freed up to do. How do you want to be spending your time? The answer is to do what you love.

In my ABC Model, I’ve divided up daily activities into three categories: Irritating (A), Okay (B), and Fascinating & Motivating (C). The goal for every entrepreneur should be to not only reduce the amount of time they spend in A and B activities—tasks that drain their energy—but to expand the amount of time they spend doing activities they love—ones that energize and excite them.

ABC Model

For as long as you can remember.

Since you were a child, there were likely activities or areas of interest that kept you endlessly fascinated. Indeed, if you look at the core element of what you loved as a child, you’ll probably find that the same things that truly sparked your interest and that you were uniquely good at then also form the basis of what’s most interesting to you now.

For me, ever since I was very young, I always loved—and was good at—having conversations. While it may have been my elderly neighbor I enjoyed conversing with as a child rather than the successful entrepreneurs who hold my interest today, that passion and skill for great conversations was always there.

By focusing on this combination of your skill and passion—which I also call your Unique Ability—you can remain endlessly fascinated and motivated. And isn’t that why you became an entrepreneur in the first place? To have the freedom to do what you love to do and do best?

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When you’re working in your area of fascinating and motivating activities, you’re at your creative and innovative best. Rather than trudging through the day-to-day operations of your business, you’re freed up to be creative and to look at the big vision you have for your company.

Unique teamwork.

This is why it’s crucial to have a team around you who can take on the activities you don’t enjoy so you can be freed up to do what you love. But you don’t want to delegate your irritating and okay activities to just anyone. I would not want to delegate my irritating activity to someone for whom that was also irritating.

Once you, as the entrepreneur, start on this road for yourself, you have to grant the same system to everyone you work with. My goal is for everyone in my company to be operating in their “C” activities as much as possible. If you