How To Find Your Superpower In Business

The Strategic Coach Team

In life—and especially as an entrepreneur—one of the most valuable lessons that can be learned is that we all have superpowers.

What we mean by that is that each one of us has certain things we’re exceptionally good at and have endless energy for—but too often we disregard them and get caught up in the idea that we need to be good at everything.

Take it from an entrepreneur who learned firsthand that trying to be good at everything only gets you to average. Joel Zadak explains that for him one of the biggest benefits of Strategic Coach has been getting clear on what he’s really, really good at and what he’s not.

Your Unique Ability is your superpower.

“What I love about Strategic Coach,” he says, “is this concept of identifying your superpower and then delegating all your other responsibilities that you don’t like doing so you can maximize your effectiveness and productivity.”

Joel’s journey to finding his superpower is what we call discovering your Unique Ability. It’s about finding the activities you love to do and do best, and building your life and business around those.

As Joel says, “I think a lot of us have this idea that we need to be good at everything. And here’s the truth: It’s not possible to be good at everything. It’s possible to be good at a lot of things. It’s possible to be good at one or two things. But I think that when you understand you have a superpower and spend more time developing that superpower, you’re going to be far more satisfied.”

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Your greatest opportunity for success comes from strengthening your own areas of natural talent. Focusing on these provides your clearest path to extraordinary results. This type of success doesn’t come by managing and giving extra attention to your weaknesses; that just leaves room for frustration and feelings of failure.

“It’s realizing that Michael Jordan loves being evaluated on his basketball skills, but I’m sure he hates being evaluated on his gambling or business skills,” says Joel.

Strive for better than “average.”

Joel brings attention to another story that’s common in entertainment. “I talk to a lot of people about the movie Rudy. There’s this guy, he’s a water boy, and he wants to play for the Notre Dame football team. He works really hard, goes to all the practices, and then he reaches the pinnacle when he’s put in the last couple plays of a game that’s already won.

“I always think to myself, what if Rudy was really good at science and biology? What if instead of spending all that time on the football field, he was in the lab instead? Rudy could have cured cancer. But he spent all this time on football, and he probably graduated and never played again,” explains Joel.

So why do we put so much pressure on ourselves to become good at the things that don’t come naturally to us? It’s important to try new things and understand the different parts to a process, but it doesn’t mean we need to be involved in all of them.

Finding success and catapulting yourself to new levels is never found when playing to your weaknesses. It comes through the awareness of where you excel, and then challenging yourself to use those strengths to reach extraordinary heights.

Entrepreneurs, especially, think they should be able to handle everything in their business. If you’re beating yourself up for not being good at something, look for the person who is solid in that area so you can delegate to them and focus on building your superpower instead.


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