Skip to main content

Quotable Coach: What Does This Really Mean?


The best way to eliminate complexity is just to ask good questions. How many government and corporate documents would be utterly transformed if someone bothered to ask, “What do we really mean by this?” and wrote that instead?

Several years ago, web designer Steve Krug released a book called Don’t Make Me Think. Internet design is always changing, but his excellent point remains: It’s a busy world, so use every opportunity you get to relieve someone of having to do heavy mental lifting. They’ll be grateful!

Leave the lingo to people who are hiding something or making up for deficiencies. Be the expert you are, and communicate what you know in simple terms.